









Isabelle Legeron MW, organiser of London’s forthcoming RAW wine fair, has spoken out about rumours of rivalry between her and Real Wine Fair organiser Doug Wregg of Les Caves de Pyrène, saying: “Our split wasn’t acrimonious – everything has been blown out of proportion.” As reported on the drinks business, having both helped start up The Natural Wine Fair in London Bridge last year, both Legeron and Wregg are hosting their own natural wine fairs this year, at the same time.
Legeron’s RAW is being held at the Old Truman Brewery in Brick Lane on May 20-21, while Wregg’s Real Wine Fair takes place at Victoria House in Holborn on May 20-22. “We decided the best way to move forward was to call it quits and organise two separate events. It’s a shame they’re both at the same time, hopefully that won’t happen next year,” Legeron said.
“It’s not an ideal situation, it would have been great to do a second Natural Wine Fair like last year. The fact that there are two fairs has got people talking and generated a lot of interest in both, but the rivalry has been exaggerated. I’m looking forward to the speculation on blogs and Twitter calming down so we can both get on with our jobs of organising our respective fairs,” she added.
Wregg agrees that the reaction to the news on blogs and Twitter has been counterproductive: “There has been some nasty blogging going on, trying to drive a wedge into something that should be really positive. Growers are confused by who is issuing the propaganda,” he said, adding, “I’m desperate that both events are successful because it will show there’s great traction with natural wines.”
Both agree that there is space for two natural wine fairs in London: “A natural split has occurred, with Les Caves de Pyrène growers going with the Real Wine Fair. A few producers want to be at both, but it has mainly been an easy decision where to go.
“300 producers would have been too many for one show anyway,” said Legeron, who admitted that she doesn’t know when an official definition for natural wine will be decided, despite it being desperately needed. Progress will be made this year but there won’t be a concrete definition for a while, if ever,” she said.
As to whether she and Wregg will ever join forces again, Legeron is unsure: “Let’s get this first fair out of the way and then we’ll have to see. There will probably be two fairs again next year, just hopefully not at the same time.” Both events, planned to coincide with the London Interntional Wine Fair on 22-24 May, will feature around 150 growers, with each devoting a day to consumers.
Aubert & Mascoli are the Gilbert & George of the wine world. Parisian Guillaume Aubert (left) sports large black framed glasses and a neatly coiffed beard, while Naples-born Giuseppe Mascoli (right), a philosophy graduate, part-time artist and self-confessed playboy, has short silver curls, a Mediterranean tan and is dressed head to toe in green on our meeting. They make unlikely business partners, but the ebullient Mascoli is the yin to soft-spoken Aubert’s yang. Having built up a successful restaurant business, with a portfolio including Blacks in Soho, pizza institution Franco Manca and neighbourhood Italian Rocca in Dulwich, while working as a sole trader bringing wine into the UK, in 2009 Mascoli joined forces with independent importer Aubert after a tip off by Anita le Roy, owner of Monmouth Coffee Company. “We were doing very similar things and had the same small grower philosophy, so it made sense to work together,” Mascoli tells me over a triple espresso in one of Blacks’ powder blue rooms.
In less than three years the pair have grown the company considerably, and now represent over 35 small growers from Italy and France. Despite their success, they are keen to remain niche. “We need to stand out by bringing in wines not available anywhere else in the UK,” Aubert explains. But with both Germany and Austria boasting impressive natural wine credentials, why do they limit themselves to Italy and France? “It’s what we know,” says Mascoli. “I’m toying with the idea of bringing in Austrian wine, but my knowledge isn’t up to scratch yet.” Aubert admits that they buy with their heart and not their head. “It might not be best for business, but it’s best for us,” he says. Piedmont, Friuli and Tuscany are well represented from Italy, while the Loire, Languedoc and Roussillon make up the majority of the French offering, with cameos from Burgundy, Provence, the Rhône and Champagne. Their best seller is Piedmont-based Valle Unite, Franco Manca’s house wine, which can’t produce enough wine to supply demand.
The pair are pious in their devotion to natural wine, refusing to work with any producers that use sulphites or other additives. “People are trying to shortcut millions of years of history by manipulating wines with selected yeasts. I’d rather a wine have oddities than be tailor-made,” says Mascoli, who compares industrial wines to “cartoon characters” made to please children. “Natural wine is like a silent assassin,” Aubert interjects. “The more you drink, the less you can drink other wines. You start reacting badly to them, coming out in rashes and swelling up from all the sulphites,” he explains animatedly. Though passionate trumpet blowers for the natural wine movement, the duo didn’t set out to create a natural wine company – the focus was always on small growers – but, fittingly, it came about naturally. “The producers we started working with all happened to be natural, organic or biodynamic. It wasn’t by design,” says Aubert, adding: “There’s a libertarian element to the natural wine movement that appeals to me. I like the idea of questioning the status quo. It’s very left wing.”
The duo go on six buying trips a year, visiting restaurants and bars to sniff out the local winemaking talent. They mainly work in the on-trade, supplying top London restaurants and wine bars, including the newly opened Duck Soup in Soho, Terroirs, Hibiscus, Pied à Terre, Galvin La Chapelle and Tom’s Kitchen. “We sell in places where the sommelier is able to explain what natural wine is, as most people don’t know what it means. The definition is a bit blurred at the moment, which is a problem,” Aubert laments. To generate awareness of the brand, the pair took part in the Natural Wine Fair in London Bridge last autumn, and were surprised by the popularity of the event. Aubert believes the natural wine movement has gathered momentum so quickly in London because the city is more prone to the effects of trends than the rest of Europe. While he admits the hype will level out this year, he is adamant that natural wines are here to stay. “They’ve come into fashion due to the rise of the critical drinker. Consumers want to know the origin of everything. There’s more awareness now,” he says.
Mascoli concedes that natural doesn’t necessarily mean good. “There are a lot of really bad natural wines out there. The wines are so delicate, it’s easy to screw them up,” he says. Being a natural winemaker isn’t enough to earn an Aubert & Mascoli listing. “We import wines that are good before they’re anything else. If you have to excuse the wines by saying they’re natural that’s missing the point,” asserts Aubert, who says that to make good natural wine you need to “work like a bastard in the vineyard” and keep your winery “as clean as a hospital”.
Mascoli, meanwhile, believes natural wines require a critical approach. “They’re a bit like the works of Karl Marx: not intended for the masses. Marx was writing for a specific audience with a sufficient level of knowledge to understand and appreciate his work. The same can be said for natural wines,” he suggests. Having submitted work to last year’s Venice Biennale, does Mascoli see parallels with wine and art? “I see wine as the opposite of art,” he says. “God, the artist and the poet create out of nothing. The winemaker works with what is already in existence, acting as a pimp for nature, from the fruit he picks to the soil he respects. The winemaker is a shaman. He doesn’t create, he cures.”

An artisan wine fair for fine, organic and biodynamic wines dubbed “RAW”, will launch in London this May. As reported on thedrinksbusiness.com, the event will take place at the Old Truman Brewery in East London on 20-21 May, and will feature over 150 growers. Classic regions such as Burgundy, Bordeaux and Piedmont will be represented, as well as newcomers like Georgia and Serbia.
Organised by Isabelle Legeron MW (above), co-founder of last year’s Natural Wine Fair at Borough Market in London Bridge, RAW aims to build on the success of the Natural Wine Fair by acting as an independent event open to all producers, importers and official bodies. International grower associations La Renaissance des Appellations and VinNatur will be taking part, bringing with them growers from across the globe.
“My aim is to promote transparency in the wine world in order to support the art of authentic wine production. I want to help people think about what they drink’,” said Legeron. RAW is enforcing a charter of quality that all exhibitors must adhere to – in order for a wine to be on show at the fair, all grapes must have been farmed organically or biodynamically, only indigenous yeasts used and the sulphur levels must be clearly labelled on the bottle.
The fair will include talks from a number of wine expects, including biodynamic ambassador Nicolas Joly of La Coulée de Serrant in Savennières, and José Vouillamoz, co-author of Jancis Robinson MW's forthcoming book The Grape. There will also be a pop-up wine shop.

Battersea wine bar and shop Artisan & Vine has been forced to close due to a lack of demand for local and natural wines. As reported on thedrinksbusiness.com, founder of the southwest London venture Kathryn O’Mara said that sticking to her principles on natural and local wines and food cost her the business. “But changing to a more generic option would have cost us Artisan & Vine," she said.
O’Mara also cited reduced consumer spend combined with a neighbourhood location as having contributed to the closure. “As the prospect of recession came closer, it became clear that success on our neighbourhood street would require moving away from my vision of local and natural wines and food. Artisan wines and food simply couldn't compete on cost with their mass produced and chemically manipulated counterparts,” O’Mara said.
"It became evident that a suburban location in this economic climate was not right for our concept,” she added. Trends towards drinking at home helped increase off-licence sales for the business, but the wine bar rent and overheads demanded a higher ratio of on-premise sales. Artisan & Vine has won numerous awards at international wine competitions for its championing of home grown English wines.
"We leave proud in the knowledge that so many people enjoyed so many occasions – special and every day – within our humble walls. We are eternally grateful for the amazing support we've received from the wine industry, awarding bodies, neighbourhood traders and the most adventurous and enthusiastic customers and staff a wine bar could ever hope for," O'Mara said. A note from O’Mara on the website’s homepage reads: “Unfortunately Artisan & Vine has ceased trading. We’d love to thank you all for a wonderful three and a half years on St John’s Hill.”
Wine and the City talks to Louise Hemsley-Smith, co-owner of Battle of Bosworth winery in the McLaren Vale, Australia, at Quo Vadis in Soho, about the reasoning behind the historic name, the benefits of single site wine, sulphur-free Shiraz, and natural wine bohemians.

One of the UK’s top natural wine importers has spoken out about the natural wine movement, comparing it to the works of Karl Marx. “Natural wines require a critical approach. They’re a bit like the works of Karl Marx; not intended for the masses,” Giuseppe Mascoli (pictured) of Aubert & Mascoli told the drinks business. “Marx was writing for a specific audience with a sufficient level of knowledge to understand and appreciate his work. The same can be said for natural wines,” he added.
Mascoli, who represents over 35 Italian and French natural winemakers in the UK, said industrial wines are like “cartoon characters” made to please children. “People are trying to shortcut millions of years of history by manipulating wines with selected yeasts. I’d rather a wine have oddities than be tailor-made,” he said.
Meanwhile, Mascoli’s business partner, Guillaume Aubert, called natural wine “a silent assassin.” “The more you drink, the less you can drink other wines. You start reacting badly to them, coming out in rashes and swelling up from all the sulphites,” he said. Aubert admits he is attracted to the libertarian element of the natural wine movement. “I like the idea of questioning the status quo. It’s very left wing,” he said.
He believes it has gathered momentum so quickly in London because the city is more prone to the effects of trends than the rest of Europe. “Natural wines have come into fashion due to the rise of the critical drinker. Consumers want to know the origin of everything they eat and drink. There’s more awareness now,” he said.
Mascoli concedes that natural doesn’t necessarily mean good. “There are a lot of really bad natural wines out there. The wines are so delicate, it’s easy to screw them up. That’s the big irony with natural wine. It’s supposed to be all about letting the terroir talk, but make a mistake and it could taste like it was made anywhere in the world.”
Having submitted a work to last year’s Venice Biennale, does Mascoli see parallels with wine and art? “On the contrary. I see wine as the opposite of art. God, the artist and the poet create out of nothing. The winemaker works with what is already in existence, acting as a pimp for nature, from the fruit he picks to the soil he respects,” he said, adding, “The winemaker is a shaman. He doesn’t create, he cures.”
Biodynamic winemaker and writer Monty Waldin and global consultant on viticultural methods Dr Richard Smart talk to Wine and the City about the pros and cons of organics and biodynamics before a debate on the subject at the WSET headquarters in London. Waldin argues for the motion, with Smart speaking against the promotion of organics and biodynamics in the UK wine trade.

