Hedonism Wines

Tomorrow a temple of fine wine opens in London. The Russian-owned Hedonism Wines in Mayfair boasts various vintages of all of the five first growths, along with Domaine de la Romanée-Conti, Super Tuscans Sassicaia and Ornellaia, Screaming Eagle, Pétrus, Le Pin and many other of the finest wines available to humanity.

Run by Alistair Viner, Harrods' ex head wine buyer, the most expensive single bottle on sale is Château d'Yquem 1811 at an eye-watering £100,000.  I was lucky enough to be invited to the press launch on Monday night. Descending into the cavernous basement, on catching sight of the giant large format bottles on display, from Domaine de Chevalier Blanc 2000 to Château Pichon Baron Longueville 2005, I felt like Alice in Wonderland after she'd imbibed the 'Drink Me' shrinking potion. Hedonism is more Ferrari showroom than fine wine mecca.   

Turning a corner, I stumble across a Surrealist cave filled with sinister hands, from Mickey Mouse gloves to lobster claws gripping the bottles in a scene straight out of a Salvador Dalí and André Breton film, with a little Labyrinth and David Lynch thrown in for good measure. Taking another turn into the unknown, I enter what looks like a forest filled with wine bottles taken captive in the corkscrew-like twisted branches.

Stopping to drink in the curious mise-en-scène, I hear a squeak and watch one of the bottles move of its own accord. It's all very Lord of the Rings – I half expect Frodo Baggins to come bounding in barefoot. Though most of the liquid treasures remain unaffordable to mere mortals, Hedonism is worth a visit for the experience alone. With so many iconic bottles on show – their lusted after labels naked and exposed – it's a wine lover's delight. Go forth and drool...

Wine by the sip returns to Selfridges

Selfridges’ head sommelier Dawn Davies has won a five-year legal battle to allow 25ml measures of wine to be sold at the department store’s Wonder Bar, the drinks business reports. Leading the campaign by members of the wine trade, Davies persuaded ministers to scrap "mad, archaic" laws that barred bars and restaurants from selling wine by the sip. Having sold 25ml measures of wine when the Wonder Bar opened in 2007, Davies was told the sips were in breach of the 1988 Weights and Measures Order, specifying that wine can only be sold in 125ml, 175ml and 250ml glasses.

But her indefatigable lobbying has paid off, and the law has been amended. “We got an email from the government's National Measurement Office the day before New Year’s Eve. Westminster were supposed to call, but I guess they were too busy with the New Year celebrations,” Davies said. When I saw we’d won I screamed and jumped up and down – it didn’t feel real. I couldn’t stop dancing around the office. It’s the first time the government has done anything positive for the drinks industry in a very long time,” she added.

All the wines at the Wonder Bar are now available in the 25ml measure with prices starting from £1. The new "sips list" includes Chablis 1er Cru, Vaillons, Domaine Christian Moreau Père et Fils at £1.75; and Château Pichon-Lalande’s second wine Réserve de Comtesse at £2.75. Davies plans to celebrate the victory by putting some very special bottles on the bar’s fleet of Enomatic machines. “I want to put some old Burgundy on there, an old vintage of Sassicaia, and some old Bordeaux, perhaps even Pétrus,” she teased.

Teaming up with Jamie Hutchinson of Islington wine shop The Sampler in 2007, the pair organised a petition, wrote letters to Lacors ­– the body in charge of local government regulation – and persuaded drinks industry trade groups, including the drinks business, to lobby the government. “The campaign was a fast burner to begin with, then it lost momentum, and I had to keep nudging the government with emails,” Davies said. “After four years of fighting, it felt like it was never going to happen, as they stopped answering my emails, that’s why I was so shocked to hear the news,” she added, believing the overturning of the law to be “massively important” for the wine trade.

“Any venue in London or indeed the UK can now serve wine by the sip, which gives the on trade more flexibility and opens up the world of wine education – it will be great for venues like Vinopolis,” Davies said. The new regulation means pubs and restaurants can sell wine in any measure they like below 75ml.
The law change had been due to come into force last year but was delayed by the election.

Lafite '08 down 45% as fine wine prices fall

The value of Lafite 2008 is down 45% on last year, as 2011 fine wine prices showed their most dramatic slide since 2008. As reported on the drinks business, according to Liv-ex, prices of the 100 top-traded wines fell by an average 22.5% between June and December last year – the steepest fall since the beginning of the recession nearly four years ago. Lafite ‘08 peaked in January 2011 at £14,043 a case, but was trading this month at £8,108, while Lafite 2009 has dropped 28% in value in the last six months, from £13,831 a case in July 2011 to £9,800 in December 2011.

Year to date prices for Lafite 2008 were already down 26% last August with the wine proving the worst performer in terms of price of the last 10 physical vintages from the estate. This is in stark contrast to October 2010, when the price of Lafite ’08 shot up by 20% overnight after it was announced bottles would be marked with the Chinese symbol for the number 8, regarded as lucky in China.

Meanwhile, the Live-ex Claret Chip, consisting of Bordeaux first growths from top vintages going back to the mid-‘80s was down 26% in the second half of 2011. The second wines of the first growths have also performed poorly, with Château Margaux’s Pavillon Rouge 2008 down by nearly 50%. Carruades de Lafite 2008 fared better, but still lost 29% of its case price. Though Carruades 2005 is holding up well, selling for £3,672 in June 2011 and £3,054 last month.

Bucking the trend are top second growths like Leoville-Las-Cases and Cos d’Estournel, which have maintained their value and outperformed the falling market. Outside first growth claret the picture is slightly rosier, with Burgundy’s Domaine de la Romanee Conti, Chateau d’Yquem and Super Tuscan Sassicaia the strongest brands in 2011.

Why the change? According to WineSociete China, China’s leading organisation for wine education, it can be put down to China’s money supply. In 2009, Chinese banks made almost 10 trillion yuan in new loans, expanding the country’s loan portfolio by a third. In 2010 they lent almost 8 trillion yuan, roughly twice as much as in 2008. Trillions of yuan, formerly locked up in bank reserves, flowed into the economy, leading Chinese consumers to put their rapidly depreciating currency into hard assets like fine wine.

Last year, money supply growth and lending in China fell sharply as Beijing put the brakes on asset and consumer price inflation. As lending has declined, so have sources of credit for many of China's local and privately owned enterprises. In an attempt to generate liquidity, fine wines are quietly being offered for sale by many Chinese collectors.

Bar Battu, Brawn, Fulham Wine Rooms, Vinoteca Marylebone: London's wine awakening

Once could be called a fluke, twice a coincidence, but now with half a dozen respectable natural wine bars in operation around London town, it's safe to call it a movement. It all started two years ago with Terroirs - the Charing Cross-based brainchild of Les Cave de Pyrene's managing director Eric Narioo, who this week opened his second natural wine bar – Brawn, in Columbia Road, E2.

I remember being impressed with Terroirs when I visited shortly after it opened. There was something different about it, from the pared down interiors and laid back bistro food, to the exciting and varied wine list offering everything from the funky to the downright strange, it was clear Terroirs was onto something. It successfully tapped into a previously unexploited niche and quickly had Londoners lapping up its unadulterated wines.

Two years on, and I've heard talk of a serious dip in the quality of service. Complacency seems to have set in, and with its reputation secured, the bar doesn't feel it needs to try anymore. Wine folk are fickle, and we're quick to switch allegiance if standards drop, so the savvy Terroirs crowd of yore has migrated to Xavier Rousset's hugely successful 28-50 Wine Workshop and Kitchen in Fetter Lane, and more recently the newly-opened Bar Battu in the City.

28-50 isn't a natural wine bar per se, but does offer an extensive number of wines by the glass, along with an impressive collectors' list, which Xavier personally sources from private cellars. After much hype from the wine trade, I made the pilgrimage to Bar Battu last week, and was pleasantly surprised. I'm slightly distrusting of natural wines. I don't really understand them (there's no official definition of what constitutes a natural wine), and I'm often thrown by their unpredictability, cloudy appearance and savage aromas.

Despite my reservations, I think it's a fantastically brave move to open a natural wine bar in the City. If the wine trade are suspicious of naked wines, then the average punter must be positively fearful of them. But fear is borne of ignorance – all we need is to be taught. London is light years behind France in embracing the natural wine movement, and a decade behind New York, but with bars like Terroirs and Battu, we finally seem to be catching on.

I shared a bottle of white and red on my visit and enjoyed the symbols on the menu that help novices navigate the list of unfamiliar names – while a cloud predictably denotes cloudiness, a white bull appears next to semi-wild wines, and a red bull beside really wild ones. Our white Burgundy was light, fresh and uplifting, but the Languedoc red was fiercely feral. It smelt and tasted like a pig pen, and somewhat traumatised one of my fellow imbibers. But that's the deal with natural wines - you never quite know what you're getting until you open it.

I've yet to visit Brawn (it opened yesterday), but set in an old wood-turning mill in the gritty climes of Shoreditch, it promises an evolving list of 150 natural and biodynamic bins covering a range of styles and regions, including 12 wines by the glass and 500ml caraffe. Only time will tell if it has the muscle to compete with London's better established drinking dens.

Aside from the natural wine bar revolution currently gripping London, a sprinkling of sister wine bars have also popped up in the last month, beginning with the Fulham Wine Rooms in early November, which is hoping to mirror the success of the Kensington Wine Rooms. On my visit last week the vast, cavernous space was empty - making my friend and I feel like a pair of church mice in a wine cathedral. That said, it was nearly midnight on a Monday. The Enomatic selection was impressive - including favourites from Kensington such as Ken Forrester's the FMC, and new arrivals: a stunning Sassicaia 1998.

Last week, Farringdon favourite Vinoteca opened a sister bar in Seymour Place, Marylebone, completing a hat-trick of exciting openings in the past month. Having only worked in wine for the past three years, I've been lucky enough to join the industry at an incredibly fertile time, and the pace of change is showing no signs of slowing down. The mushrooming of forward thinking, relaxed, informed wine bars in the city is helping to put wine firmly on the cool map, and opening Londoners' eyes to the phenomenal selection of wines the city has to offer. I'm excited to see where the trend will move next.