Showing posts with label P Diddy. Show all posts
Showing posts with label P Diddy. Show all posts

Tuesday, 6 November 2012

Costco to sell fine wine in the UK


Costco’s director of wine buying Annette Alvarez-Peters may have caused controversy earlier this year when she slammed wine as “just a beverage” and “no different than toilet paper,” but the company – the world's largest wine retailer – is on a fine wine offensive in the UK. News has emerged this week, as reported on db.com, that Costco is branching out into the UK market, having launched a UK website, Costco.co.uk, selling high-end wines and spirits.

Open to both Costco members and non-members, the site, which went live last week, features a 131-strong wine and spirits range, including Champagne big guns Cristal, Krug and Dom Pérignon, and classed growth Bordeaux from the acclaimed 2009 vintage. Topping the offering is a bottle of Taylor’s Scion Tawny Port dating back to 1855 housed in a bespoke crystal decanter, which is on sale for £1,599.99.
 
Meanwhile, a single bottle of Château L’Eglise Clinet Pomerol 2009 is priced at £339.99, while the same vintage of “flying fifth” Château Pontet-Canet is going for under a third of the price at £99.99. At the value end, a bottle of Saint-Julien estate Gruaud Larose’s second wine, Sarget de Gruaud Larose 2009, is priced at £18.49, while Haut Médoc estate Château Senejac 2009 costs just £15.49.

Among the sprits on sale are Patrón Tequila, Ciroc Vodka, Johnnnie Walker Blue Label, Courvioiser Cognac and English Vodka brand Chase. Delivery is free, and Costo’s online customers will be treated to exclusive offers. It will be interesting to track how Costco.co.uk performs. The UK wine market is a crowded place, and in order to thrive, a merchant’s offering has to be both compelling and unique.

New York-based online merchant Lot18 is a recent casualty, closing its UK operation in July after just four months, blaming the supermarkets’ stranglehold on the UK market and a lack of anticipated growth for its exit. Is Costco.co.uk appealing enough to lure customers away from the might of the supermarkets, Majestic, and the increasing number of savvy online-only merchants entering the market? Only time will tell.

Thursday, 3 November 2011

Patrón dinner @ the Rebel Dining Society

It was with trepidation that I hoofed it to deepest, darkest Hackney last week in search of the clandestine Rebel Dining Society. Donning a pair of scandalously tight red jeans and scuffed brown suede boots in a bit to look suitably hip, having located Vyner Street and traversed it twice, number 30 eludes me. Spotting a pair of glamour pusses in fur coats and pearls looking equally lost, I join the duo and we eventually strike upon the white quilted door.

I'd been invited to a secret supper in a converted chapel by ultra-premium Tequila, Patrón, namechecked in songs by the likes of Bruno Mars and P Diddy and made famous by Tom Cruise when he orders it post car crash in the club scene in Vanilla Sky. Flirting with the stars and securing the celebrity seal of approval has helped take the brand from profits of $US75m to $US450m in a mere six years. Patrón is currently the world's number one ultra-premium Tequila, accounting for 70% of sales in the category and outselling its nearest competitor in the US by eight to one. The brand's luxury offering has done much to haul the white spirit out of the dark ages and shake off Tequila's less-than-favourable associations with cowboys and bandits, replacing it with cool, well-connected club goers.

The dinner had been put on for Patrón Social Club members – an online community of Patrón fans stretching to over 100,000, made up predominantly of affluent young professionals. Surveying my surroundings while perching on a tall black stall on a table full of fellow hacks, the rest of the room seems suitably Patrón – slick suits, expensive haircuts and shiny shoes abound. In front of us are four unopened bottles of Tequila, teasing us with their proximity. If this is some sort of willpower test, we fail spectacularly, opening the first within minutes of sitting down.

A besuited JJ Goodman, of London Cocktail Club fame, emerges and delivers an ebullient speech about the joys of mixology, whizzing through how to make the first concoction of the night: the Honey Bee Ceviche, which went wonderfully well with our scallop ceviche starters, the former bursting with citrus, the latter tasting pleasingly of the sea and resting on a textured bed of hazelnuts and fennel, much to the delight of Sadie Whitelocks and Stylist's Amy Grier (below).


Our second mixology session results in the Tamarind Sliver Fizz, made with the golden, delicious Patrón Añejo, a blend of uniquely aged Tequilas imbued with sweet honey notes and a long butterscotch finish, served with a perfectly pink but disappointingly cold loin of lamb. The third and final round has me on the shaker, mixing a super smooth Tira-Patrón Martini made with the company's latest baby: Patrón XO Cafe, a Tequila coffee-liqueur accompanied by a devilish dessert of caramelised figs, cherries and mascarpone. Before leaving the chapel, I pay a visit to the ramshackle loo, floor-to-ceiling with artwork. The featured image piqued my interest – Kate Moss through the eyes of Gauguin (after a glass or two of Absinthe) perhaps.

Wednesday, 3 November 2010

Kyashii


Dining at Kayashii is an extraordinary experience. From the burly bouncer on the door to the blinding white decor, neon lighting and house music on rotation, it feels more like a club than a restaurant. Or, at the very least, a fusion of the two: a clubaurant.

Kyashii's club credentials are no coincidence. Having started life in the basement of the über bling Kingly Club, which opened (and closed) during the recession, the restaurant has taken over the entire site in a bid to make the venue more food-focused.

Its former life as a club is still evident. The bright white tables, plush leather seats and shiny white floor tiles are very Supperclub, or Bond by way of Marbella. It may have lost its disco balls, but Kyashii is very much a place to see and be seen. There's something very mid '90s hip-hop about the place. I can imaging P Diddy and Jay-Z cracking open the Cristal (pre Frederic Rouzaud dispute) and nibbling on sashimi here, shooting club scenes for their latest video.

The space is divided into four dining areas: a ground floor bar with a polished granite sushi counter for casual diners, the 'white room' - with white leather seating and Italian tiled flooring, a bespoke mezzanine level where you can spy on the chefs, and the 'blue room', where I dined, complete with a panoramic electric blue-lit fish tank teeming with tropical fish. Enveloped by the tank, it reminded me of the scene in Baz Luhrmann's Romeo & Juliet when the star-crossed lovers first set eyes on one another through the glass.

Admiring the neon fish as they dart about in the tank, I feel pangs of guilt that I'm about to eat a shoal of their brothers and sisters. It's like having a cattle pen in a steak house. But what of the food? Head chef Jacky Yu (ex-Zuma) is clearly an incredible talent. The menu mixes traditional Japanese fare: sashimi salad with yuzu, black cod tempura, dragon rolls, with more unusual dishes: exquisite yellowtail ponzu with truffle oil, a foie gras sushi set including the standout foie gras beef tataki with nonomi-miso, and pan-fried beef fillet with dynamite mustard sauce.

The food is painstakingly cooked and artfully presented – the sashimi gleams it's so fresh. The dishes seem to mirror the surroundings – flashy and polished; almost too perfect. For those looking to flash the cash at a sleek and stylish sushi venue, Kyashii ticks all the boxes. But there's more to it that mere gloss – it delivers on both the aesthetic and flavour front. Don't let the ostentatious surroundings put you off – Kyashii couldn't be more serious about food.

Kyashii, 4a Upper St Martin's Lane, London WC2H 9NY, www.kyashii.co.uk, around £50pp.


Sunday, 29 November 2009

Cristal: hip or hype?


Last weekend we hosted our Decanter Fine Wine Encounter at the Landmark Hotel in Marylebone. It was a great turn out - just under 100 producers from around the globe came to show off their wines, including Château Palmer, Chapoutier, Seghesio and Craggy Range. Château Palmer were showing their 1996, which proved such a hit queues around the stand were five deep with tweed-clad gents jostling one another, glasses aloft, in hope of a drop.

A number of the wine world glitterati flew in to present masterlcasses, from Michel Chapoutier and Christian Moueix to the charismatic Angelo Gaja, who provided the highlight of the weekend by comparing Cabernet Sauvignon to John Wayne as a lover and Nebbiolo to Italian screen legend Marcello Mastroianni. Wayne, he argued, would be strong and powerful but a bit boring, whereas Mastroianni would bring something different to the table (or bed) every night.

I got to try some sensational wines over the two days, my highlights being Angelus 2004, Chryseia 2007, and Gaja 1976 Barbaresco, which was to die for. I'd been looking forward to the final masterclass of the weekend – Louis Roederer, as we were going to be serving Cristal 1999 in Jeroboam. They were brought into the kitchen in their bright orange wrappers like giant Christmas presents. Three of them; the three kings. We unwrapped them and left them to chill in the ice box until we received orders to pour.

Created for Tsar Alexander II of Russia in 1876, Cristal gets its name from its crystal clear, flat-bottomed bottle. Fearing assassination due to a rocky political situation, the tsar ordered the bottles of his favourite fizz to be made clear and flat so they couldn't be laced with poison or planted with a bomb.

In the late 1990s, with the emergence of 'bling' culture, rappers like the Notorious BIG, P Diddy and Jay-Z chose Cristal as their Champagne of choice, ordering it by the case load in clubs and boasting about their conspicuous consumption of it in their lyrics. Cristal became a byword for cool in the hip-hop world; the Champagne holy grail. Moët just wouldn't cut it anymore - it had to be Cris.

But the love affair with Cristal ended for Jay-Z at least in 2006, after Louis Roederer managing director Frederic Rouzard made the following comment in an interview with The Economist when asked if he thought the association with hip-hop would harm the Cristal brand: "What can we do? We can't forbid people from buying it. I'm sure Dom Pérignon or Krug would be delighted to have their business." Jay-Z quickly boycotted Cristal, moving on to Armand de Brignac or 'Ace of Spades' as it's been nicknamed, which is quickly replacing Cristal in hip-hop circles as the trophy bottle to be seen sipping from.

But what of the Cristal 1999? How did the cult cuvée perform on the night? By the time I got some in my glass, after two of the three bottles were poured in the masterclass, it had gone flat. It was like arriving at a party an hour too late. As I sipped it, I imagined what it might have been like, had I tried it as soon as the cork popped. It was certainly light and elegant with a complex and alluring honeyed nose, but worth £2,200 a bottle? Of course not. No wine is.

Panic grew in the kitchen post-masterclass when doing the routine bottle count. Where was the third Jeroboam? The masterclass leader sent a search party out to the Champagne room, while we combed the kitchen fearing the worst. Could an opportunistic ticket holder have crept in and shoved it up his lambs wool jumper? Surely not. The search party returned empty handed. We were still a Jeroboam down. Retracing the bottle's last steps, I rushed to the ice box and flung open the lid - there it was, laid back, luxuriating in the ice.