Costco’s director of wine buying Annette Alvarez-Peters may have caused
controversy earlier this year when she slammed wine as “just a beverage” and
“no different than toilet paper,” but the company – the world's largest wine retailer – is on a fine wine offensive in the UK. News has emerged this week, as reported on db.com, that Costco is branching out
into the UK market, having launched a UK website, Costco.co.uk, selling high-end wines and
spirits.
Open to both Costco members and non-members, the site, which went live
last week, features a 131-strong wine and spirits range, including Champagne
big guns Cristal, Krug and Dom Pérignon, and classed growth Bordeaux from the
acclaimed 2009 vintage. Topping the offering is a bottle of Taylor’s Scion
Tawny Port dating back to 1855 housed in a bespoke crystal decanter, which is on
sale for £1,599.99.
Meanwhile, a single bottle of Château L’Eglise Clinet Pomerol 2009 is
priced at £339.99, while the same vintage of “flying fifth” Château Pontet-Canet
is going for under a third of the price at £99.99. At the value end, a bottle
of Saint-Julien estate Gruaud Larose’s second wine, Sarget de Gruaud Larose
2009, is priced at £18.49, while Haut Médoc estate Château Senejac 2009 costs
just £15.49.
Among the sprits on sale are Patrón Tequila, Ciroc Vodka,
Johnnnie Walker Blue Label, Courvioiser Cognac and English Vodka brand
Chase. Delivery is free, and Costo’s online customers will be treated to
exclusive offers. It will be interesting to track how Costco.co.uk performs.
The UK wine market is a crowded place, and in order to thrive, a merchant’s
offering has to be both compelling and unique.
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