Thursday, 16 May 2013

Ace of Spades launches $500k ‘Dynastie’ collection

If you’re jaded with Jeroboams and bored of Balthazars, fear not – Jay-Z’s favourite fizz, Armand de Brignac, better known as Ace of Spades, has taken the larger format bottle concept to a new level with Dynastie – a nine bottle collection running the gamut from the standard 75cl to the behemoth that is the 30L Midas.
But you’ll need some serious cash to be able to pop all nine corks from this boutique Champagne house, as the collection is making its debut this week at recently opened restaurant-cum-nightclub Hakkasan Las Vegas (where Calvin Harris has a regular DJ slot) at the MGM Grand Hotel for a whopping $500k.
Dynastie is formed of nine bottles of Armand de Brignac Brut Gold NV, including three new bottle sizes – the 4.5L Rehoboam, the 9L Salmanazar and the 12L Balthazar, which go on general sale on 1 June. A 1.5L Magnum, 3L Jeroboam, 6L Methuselah and 15L Nebuchadnezzar will also make an appearance in the Dynastie fleet.
Party time - Jay-Z will surely be snapping up the Armand de Brignac Dynastie
The über bling range makes its European debut at the Billionaire Club in Monaco on 24 May ahead of the Monaco Grand Prix on 26 May, with a list price of €300k.When ordered, save for the Midas, which will be carried by hand, the remaining eight bottles will be presented to their buyer in gold plated, bath-shaped, Armand de Brignac branded ice buckets – natch.
“Dynastie is an unparalleled concept in the Champagne industry, and the same can be said about Hakkasan Las Vegas for global nightlife. We’re only able to make very few large formats, especially our 30L Midas, so production of the Armand de Brignac Dynastie will be highly limited,” Armand de Brignac’s global director of brand communications told Yvonne Lardner Wine and the City.

She also hinted that plans are afoot for an Armand de Brignac Rosé Midas. A small number of Brut Gold Midas’ were made for the global market last year and were sold on a first come first served basis. Armand de Brignac is made by Champagne Cattier and distributed in the US by Sovereign Brands. Champagne Cattier celebrates its 250th anniversary this year. 

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