If imitation is the highest form of flattery, then Brett Berish, CEO of Sovereign Brands, must be blushing. It was only a matter of time before a rival to his hugely popular Armand de Brignac Champagne brand entered the market. And it’s a Brit whose giving Jay-Z’s favourite fizz competition, in the form of Goût de Diamants (Taste of Diamonds).
The brainchild of 29-year-old Shammi Shinh, founder of Knightsbridge-based Prodiguer Brands, Goût de Diamants is made from 100% Grand Cru grapes grown at the 8-hectare, family-owned, Champagne Chapuy in Oger. Shinh’s partnership with Chapuy mirrors Berish’s collaboration with Champagne Cattier in Chigny les Roses, with both using the history of their respective houses as a quality cue.
Each bottle of Goût de Diamants is adorned with a Swarovski crystal in the centre of a diamond-shaped pewter design resembling the Superman logo. Taking inspiration from Ace of Spades, the rear boasts a hand-engraved pewter label featuring details of the blend inside.
The Goût de Diamants range comprises a brut, a rosé, a blanc de blancs and a vintage offering. Swarovski crystals are pink on the rosé bottles and clear on the blanc de blancs and the brut, which is aged for 40 months before release including four months post disgorgement.
Liam Payne of British boy band One Direction was recently photographed drinking the Champagne at Nigerian rapper Wizkid’s birthday party at a London nightclub, while Nigerian producer Don Jazzy, RnB singer Connor Maynard and Olympic medal-winning gymnast Louis Smith are also fans of the brand.
In June, Shinh collaborated with British Nigerian luxury product designer Alexander Amosu on a limited edition bottle of Goût de Diamants priced at an eye-watering £1.2m, making it the world’s most expensive bottle of Champagne. The bespoke bottle saw the diamond logo crafted from 18-carat solid white gold while the Swarovski crystal was upgraded to a 19-carat flawless white diamond.
They say a diamond is forever – it will be interesting to see how long this fledgling fizz lasts.