American soft rockers the Goo Goo Dolls have asked their fans to design the label for their limited-edition wine made in collaboration with Noni Bacca Winery in North Carolina. Unfortunately for Goo Goo devotees, the wine is destined for the band’s private wine collection rather than supermarket shelves, though a number of the bottles will be auctioned off with the proceeds going to youth charity Compass House.
Launched via the band’s fansite AbsoluteGoo.com, the top two designs will be turned into wine labels, which will include the name of the winning artist. Labels must measure 3.33″ by 4″ and must contain the band’s name, but don’t have to be digitally generated – sketches and paintings are being accepted.
Noni Bacca Winery owner Toni Incorvaia secured the collaboration through a long-standing friendship with the band. “We’re all from Buffalo – I used to take the school bus with the band's founder Robby Takac – we were neighbours,” Incorvaia told StarNews. “When they played here at the Azalea Festival I had some souvenir wine bottled for them."
Aspiring artists can submit their label designs to the Noni Bacca Facebook page. The Goo Goo Dolls formed in 1985, and enjoyed commercial success with their 1998 single Iris, written for the soundtrack of the film City of Angels, starring Nicholas Cage and Meg Ryan. In 2009, Iris was reported as the fourth-biggest-selling song of the ‘90s on iTunes UK, ahead of Nirvana’s Smells Like Teen Spirit.