The world is going Moscato mad. Australian actress/singer Holly Valance has
been made the face Gallo’s latest launch: Gallo Moscato. The 8.5% abv sweet and
light bodied wine went on sale in the UK last week priced at £6.79. With the
launch, Gallo is looking to build on the success of Moscato in the US, sales of
which leapt by 73% last year thanks to name checks by
the likes of Kanye West and Drake in their rap tracks, making it the
country’s third biggest selling white variety.
Asked by the brand what she eats to stay in shape, Valance, who is engageed
to British-born billionaire property tycoon Nick Candy, said:
"Gallo Moscato with a warm chicken salad or grilled turbot on a light
truffle mash. It's the perfect drink for me; light, low calorie and
refreshing." Channelling old Hollywood glamour, the campaign features
Valance, 29, in a dressing room beside a “yellow” carpet wearing a yellow
evening dress with a diamond strap.
I particularly despise this obsession with celebs.
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