William Chase, founder of Herefordshire-based Chase Vodka, is to move into wine, having recently bought a vineyard in Aix en Provence. Speaking at the launch of the Chase Terrace at Harvey Nichols in London last week, Chase told the drinks business: “I’ve been keen to do a wine for a while and rosé is the perfect fit for us, plus Provence is a lovely part of the world.”
“I’m really impressed with whay they’re doing at Château d’Esclans and Domaine Ott, and would like to do a similar thing in terms of launching a top end rosé,” Chase added, admitting he was drawn to making rosé for its easy drinking aspect. “Most rosé is made to be drunk within a couple of years, which appeals to me,” he said.
Asked what he is to call his new estate, he said: “I’m toying with the idea of Domaine Chase, but I might call it something completely different.” Chase also revealed that he is experimenting with different bottle shapes at the moment, keen to do something distinctive to give the wine a signature. Bottling laws are relaxed in Provence, with a number of different shapes and sizes permitted, though Domaine Ott’s signature amphora shape is patented.