Tuesday, 21 June 2011

Oliver Bolton, Alibi

Wine and the City heads to Lutyens on Fleet Street to chat to Oliver Bolton, the 27-year-old founder of Alibi, billed as the world's first Pretox drink – which includes Milk Thistle, Gingko and Sarsaparilla among other ingredients, about how he came up with the idea of a preparatory health drink, secured funding, and got the brand off the ground. Bolton also speaks of his desire to crack the US market.

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