Wednesday, 25 July 2012

Tesco to start selling Lafite

In an ambitious move into fine wine, supermarket giant Tesco is to start selling Château Lafite and other classed growth Bordeaux as part of a new fine wine offer both in store and online. As reported on, beginning with the much-lauded 2009 vintage, other wines to go on sale at a select few branches of Tesco will be first growth Château Mouton-Rothschild, flying fifth Pontet-Canet, St-Emilion’s Cheval Blanc and Cos d’Estournel in St-Estèphe.

“The wine was shipped sometime ago, we’re just trying to decide what to call the offer at the moment, as it won’t be an en primeur offering,” Tesco’s director for beers, wines and spirits Dan Jago told db, insisting he has “good quantities” of all of the wines, and that the duty paid prices will be “very competitive.” “We made the move as some of our customers were asking for certain fine wines we didn’t stock,” he said.

The wines will be available by the bottle and mixed case at the end of the summer in 25-30 of Tesco’s most upmarket stores around the UK. “I want to offer them as single bottles as we want to deter investors. We want the wine to be bought by the people who are going to pop the cork,” Jago added. Every little helps…  

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