Monday, 28 May 2012

Bols yoghurt liqueur launch

During a 24 hour whistle-stop tour of Amsterdam the other week, I caught up with Huub van Doorne, CEO of Lucas Bols at the House of Bols, to ask him about the launch of the world's first 100% natural yoghurt liqueur, why the product was made in response to demand from China, and how important Bols' 437-year history is to the brand.

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