Flag bearer for the natural wine movement Doug Wregg has admitted he doesn’t think the majority of natural wines can age. “60-80% of natural wine should be drunk within the first year, after that they fall apart,” the director of sales and marketing for Les Caves de Pyrène told the drinks business. “Most of the wines are light, pale, fizzy and fun. They’re meant for wine bars rather than cellars. It’s a miracle when something lovely happens in the bottle a few years down the line, but I wouldn’t bet my house on it,” he added.
Wregg disagrees with French and Italian natural wine importer Giuseppe Mascoli’s opinion that natural wine is “not for the masses,” as reported on Wine and the City. “Natural wine is for the masses. It’s not in any way intellectual or hard to understand – the wines are incredibly simple and easy to understand,” he said. He also revealed that he’s in no hurry for natural wine to get an official definition.
“I’m really against the idea of an official definition – I don’t think it would have any traction, so I can’t see the point of it. Having to adhere to a certain set of criteria would suffocate the freedom of the winemakers. I wouldn’t like the whole movement to be codified. Plus, the debate surrounding the natural wine movement has generated a lot of interest because of this lack of an official definition,” he admitted.
With regards to organic and biodynamic wine, he blasted the term organic as “meaningless,” due to the multitude of different definitions around the world. “I’m relaxed about the language surrounding natural wine – I use the terms organic and biodynamic interchangeably,” he quipped. He also spoke of his constant need to defend criticism of natural wine from the trade: “It’s turned into a playground fight – the wine bloggers are ripping their hair out."