Sunday, 29 April 2012

Vin de Constance to take on Sauternes

South African estate Klein Constantia’s new managing director is on a mission to pit its flagship sweet wine – Vin de Constance – against the best wines from Sauternes. “We want to benchmark ourselves against the best sweet wines in the world and go up against the likes of Château d’Yquem in the quality stakes,” Hans Astrom told the drinks business during a visit to London this week. Astrom plans to achieve this by focusing on strict selection: “We’re averaging around 15 hectolitres per hectare for Vin de Constance, which is incredibly low, so our prices will have to reflect this leap in quality,” he said. 

“We’ve started picking the Muscat de Frontignan berry by berry, so no sub-standard grapes sneak into the wine. We want to separate the good eggs from the rotten eggs,” he added. Astrom is unafraid of getting rid of wines from the estate’s portfolio if he doesn’t deem them good enough. “We’re discontinuing our Riesling next year for exactly that reason. I’d rather have a few high quality wines that a load of mediocre ones."

To assist his quality quest, he’s enlisted the help of go-to viticulturalist Rosa Kruger, who has worked for the likes of Eben Sadie, Solms-Delta and Rupert and Rothschild. 2012 will be the estate’s latest harvest in 30 years. “All the Muscat for Vin de Constance is still hanging on the vines a month later than it should be, it’s a risk, but if it pays off we’ll have one of the most concentrated wines we’ve ever made.” The company is expecting an abundant harvest this year, resulting in around 30,000 bottles of Vin de Constance compared to last year’s 10,000.

“Despite its name, the yields for Vin de Constance are very inconstant and vary hugely from year to year.” Astrom was made managing director of the company in January by new owners Charles Harman and Zdenek Bakala. Once voted Sweden's best sommelier, before joining Klein Constantia he was general manager for Hess Family Estates. Now installed, he’s keen to shake thing up, believing the family-owned company had become complacent.

“It’s easy for family companies to relax and fall into routines. It’s better now it’s not South African-owned. The new owners wanted a cage-rattling renegade and I’m on a mission to wake up the sleeping beauty, blow the dust off and restore it to its former glory,” he said. One of his big aims is to build up the Vin de Constance back catalogue by buying back old bottles at auction. “The farm didn’t save any wines so I’m having to buy back our liquid history. We’ve managed to get hold of a few bottles from the 1800s,” he revealed.

Astrom reports surprising levels of interest in Vin de Constance in France, given its own supply of Sauternes. “I have people writing to me every day wanting to taste Napoleon’s favourite wine. The Napoleon connection is a great sales driver for us,” he admitted. The French emperor was said to have drunk Vin de Constance every day in the week leading up to his death. Klein Constantia lies in the Constantia valley – the oldest vineyard region in the Cape. 

1 comment:

  1. It's a bit like comparing apples and oranges I'm afraid. Yes both wines are sweet but the grapes varieties are so different in flavour. Marketing by association is clever but it could back fire - certainly if my experience of tasting Klein Constantia alongside Doisy Daene is anything to go by. If people are expecting anything Yquem-like when they open Klein Constantia then they are likely to be confused at best and disappointed at worst.