At the press preview of Hedonism Wines, the cavernous new fine wine temple in Mayfair boasting all five first growths, Pétrus, DRC, Le Pin and Château d'Yquem among many others, I caught up with head buyer Alistair Viner (previously of Harrods) to find out the meaning behind the name, who the shop is aiming to attract, the theatre of large format bottles, and the most expensive wine at Hedonism.
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