Lady Gaga to make own wine brand

Lady Gaga reportedly wants to make her own wine with boyfriend Taylor Kinney. As reported on thedrinksbusiness.com, the pop icon was spotted in Sonoma County last week, and is interested in buying a property in the area with a view to making her own wine. During the visit, Gaga told guests she and Kinney want to grow their own grapes.

"Gaga is really into her food and wine. When she isn't on tour she is cooking and drinking the most expensive bottles she can get her hands on. After touring in Europe she has taken a real interest in the production of her favourite reds," a source told the Sun. "She also sees a vineyard as a business investment and something she can work on when her pop career comes to an end,” the source added. The 25-year-old Italian American recently revealed she was a huge fan of red wine.

"My favourite way to catch up with friends is to have wine and food nights. We cook together and drink six or seven bottles of red wine," she said. During her trip to California, Gaga stopped into Sonoma's Best wine shop. "When she came in I noticed the stiletto heals and knew she couldn’t be from Sonoma," said owner Gayle Jenkins.

Two days later, the songstress was spotted in the area again with Kinney, who joined Gaga at the bar of The Girl & the Fig where the pair sipped the restaurant's signature Fig Kiss cocktail featuring FigCello di Sonoma liqueur, made locally from hand picked black mission figs.

In December, db touted Gaga as one of our five “Ones to Watch” in 2012 in our Power List issue, predicting the singer to impact upon the wine market this year, having often tweeted about her love of wine to her 16m Twitter followers. The eccentric singer, born Stefani Germanotta, topped last year’s Forbes celebrity list, with a net worth of US$90m.

Last week, actress Drew Barrymore revealed she had joined the likes of Francis Ford Coppola, Madonna, Dan Aykroyd and Antonio Banderas by launching her own wine – Barrymore 2011 Pinot Grigio, Delle Venezie IGT. With Gaga now in on the act, the celebrity wine movement is gaining traction, placed to usurp perfume as the hobby brand of choice for the stars. Is wine finally getting the celebrity attention it deserves, or should these starlets be sticking to what they do best?