Rather than holding out until Friday night, Brits are most likely to open their first bottle of wine of the week at 6.53pm on a Wednesday. According to a study by drinks bottler Cobevco, men usually have their first sip of wine at 6.40pm on a Wednesday while women are slightly more restrained, waiting until 7.07 before letting rip with a corkscrew.
The study also found that 75% of Brits prefer to drink wine at home rather than heading out to a pub, bar or restaurant. In terms of style of wine, red proved the most popular, with 37% opting for a glass of vin rouge, 36% preferring white, 20% choosing rosé and just 6% fizz.
“As our working week becomes longer and stress takes its toll, people are turning to wine as a midweek treat and a bit of an escape, whether from office life or their family,” offered Gillian Walters, sales and marketing director at Cobevco. The study asked 2,000 UK adults about their wine preferences and drinking habits.