Wednesday, 24 July 2013

Justin Timberlake's Tequila to make UK debut

He's known for bringing sexy back, and now singer-turned-actor Justin Timberlake is bringing his popular 901 Tequila brand to the UK via a hook-up with London-based drinks distributor Hi-Spirits. The 40% abv triple-distilled silver Tequila will be available in select shops, restaurants and bars with an RRP of £32.85 for a 700ml bottle.

Co-founded in 2009 by Justin Timberlake and Kevin Ruder, 901 is produced by Destileria Santa Lucia from a 60-year-old recipe. Triple-distilled from 100% Blue Weber Agave from Jalisco in Mexico, 901 Tequila is produced in small batches and was awarded a Double Gold medal at the 2011 San Francisco World Spirits Competition.

“901 Tequila has been extremely well received by our distributors, cocktail experts and most importantly, consumers during our first four years in the American marketplace. We look forward to continuing to build the brand with Hi-Spirits in the UK,” said Kevin Ruder, president of 901.  

Dan Bolton, managing director of Hi-Spirits, said he was “delighted” to be bringing 901 Tequila to the UK. “Justin Timberlake’s deep respect for the heritage and quality of Tequila has led to the development of a premium spirit that has a wide appeal,” he said. The Tequila is named after the area code of Justin’s hometown of Memphis.

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