Wednesday, 24 October 2012

Rude wine label causing outrage in US

Hundred Acre enfant terrible Jayson Woodbridge has been ruffling the feathers of New Hampshire councillors with a controversially titled Italian red. As reported on, the wine, If You See Kay 2010, a Cabernet-based red blend from the central Italian region of Lazio, when said aloud sounds like the spelling of a four-letter expletive.
Two executive councilors have questioned the State Liquor Commission's judgment in allowing the wine to be sold at state stores in New Hampshire. “This isn't the welcome mat New Hampshire should display for tourists. We need to set a higher standard for sales and marketing – the label violates community standards” councillor David Wheeler told local newspaper The Union Leader.

The wine, priced at $19.99, is selling very well on the back of the controversy. “We sold 10 cases last week. We don’t want to offend anyone, but we also don’t want to miss an opportunity,” Joseph Mollica, chairman of the State Liquor Commission told The Union Leader 

 Officials have agreed to move the wine to the back of the stores to appease opponents’ complaints that children may be exposed to the labels. Woodbridge is best known for producing cult California wine Hundred Acre, which sells on release for around $250 a bottle. Wine critic Robert Parker has described his wines as “among the most individualistic in California.”

He also owns the mid-level Layer Cake and Cherry Pie wine brands. “Jayson doesn't care what anybody thinks. He searches out the best vineyards and makes uncompromised wine,” says a quote on boutique wines website, which sells If You See Kay, Layer Cake and Cherry Pie.

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