During a 24 hour whistle-stop tour of Amsterdam the other week, I caught up with Huub van Doorne, CEO of Lucas Bols at the House of Bols, to ask him about the launch of the world's first 100% natural yoghurt liqueur, why the product was made in response to demand from China, and how important Bols' 437-year history is to the brand.
Showing posts with label flavoured liqueur. Show all posts
Showing posts with label flavoured liqueur. Show all posts
Monday, 28 May 2012
Bols yoghurt liqueur launch
Labels:
Amsterdam,
Asia,
Bols,
China,
flavoured liqueur,
Holland,
Huub van Doorne,
Lucas Bols,
Natural Yoghurt Liqueur,
spirits
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