Yao Ming wine arrives in China

China's burgeoning interest in fine wine is set to get another boost thanks to the arrival of the first batch of Yao Ming 2009 Napa Valley Cabernet Sauvignon into the country. As reported on thedrinksbusiness.com, the much-hyped wine is ready for sale at 3,800 yuan (£384) a bottle, but none of the 1,200 bottles will be sold on the open market. According to China Daily newspaper, Ming’s wine will only be distributed among high-end consumers.

Made through the former basketball player's wine company – Yao Family Wines – the Cabernet Sauvignon grapes come from six vineyard plots in California’s Napa Valley. The 7 foot 6 sport star, who retired from the Houston Rockets in July with a personal net worth of over US$65 million, announced the debut of Yao Ming Wine in November. Along with winemaking, Ming has also moved into politics, taking his seat on Sunday as a new member of the standing committee of Shanghai's political advisory body during its annual session.

He is not the only celebrity in China targeting the booming fine wine market. Chinese movie star Zhao Wei bought the 7-hectare Château Monlot in Bordeaux’s St Emilion region for around €4m last December. It has been reported that she will sell the wine in China. Celebrities investing in the wine industry are hoping to generate profits from the exuberant Chinese market.

However, experts warn that they will need to pay attention to quality in order to maintain custom and establish a good reputation. "For Yao Ming, it was a good marketing strategy to create his own-brand wine. However, it will take a long time for customers to recognise the intrinsic value of the wine and believe it is worthwhile buying," said marketing expert Shu Guohua. "As a Chinese person, I think it will be better for Yao to invest in white spirits. The market demand for white spirits in China is much larger than for red wine,” Guohua added.

Ones to Watch in 2012

thedrinksbusiness.com brings you a quintet of rising stars set to impact upon consumer luxury wine and spirits spend in 2012.

Peter Sisseck, Age: 49

Danish-born Sisseck is the creator and owner of cult Spanish wine Pingus (from Ribera del Duero), which has been ranked as the highest scoring wine by Robert Parker for the last five years according to the Liv-ex Power 100. Parker declared Pingus’ first vintage (1995) “one of the greatest and most exciting wines I have ever tasted.” No more than 8,500 bottles of are produced each year, which sell for more than £400 a piece. Sisseck’s second wine, Flor de Pingus, is also proving popular with Parkerites. The great Dane’s uncle, Peter Vinding-Diers, transformed the quality of white Graves in the ‘80s, perhaps explaining why Sisseck has branched out to St Emilion, where he runs the biodynamic estate Château de Rocheyron.

Lady Gaga, Age: 25

The eccentric singer topped this year’s Forbes celebrity list, with an estimated net worth of US$90m. Representing the power of celebrity endorsement in the luxury wine and spirits sphere, I could have chosen a number of world-famous stars, but Gaga made the cut for being the most talked about and photographed celebrity of the moment. Often tweeting about her love of wine to her 16m Twitter followers, the Italian American songstress could start a luxury drinks trend at the drop of one of her Philip Tracey hats. She hasn’t yet, but she could.

Yao Ming, Age: 31

Last month, the Chinese NBA basketball star announced plans to release “Yao Ming” wine in China at £384 a bottle. The Shanghai-born sports star, worth more than US$65 million, has ventured into wine just months after retiring from basketball to meet a growing thirst for wine in his home country. Yao Family Wines use grapes from six vineyards in the Napa Valley, though Ming also owns a winery in Napa. The first batch of “Yao Ming” is a 2009 Napa Cabernet Sauvignon. Magnums of the wine are expected to sell for £6,000 at an upcoming charity auction in China.

Erik Lorincz, Age: 31

Last year, the Slovakian-born head bartender at the newly reopened American Bar at The Savoy, out-mixed, out-stirred and out-shook 9,000 bartenders to win the Diageo Reserve World Class Bartender of the Year competition, leading him to be dubbed “the best bartender in the world” by the Wall Street Journal. This year he was crowned International Bartender of the Year at the prestigious Tales of the Cocktail 5th Annual Spirits Awards in New Orleans. Before The American Bar, Lorincz was working his shaker at The Connaught Bar. Catch him in the capital while you still can...

Wu Fei, Age: 41

The general manager of the wine and spirits branch of COFCO, China’s largest oils and food trader, plans to aggressively expand the company’s vineyard ownership overseas on the heels of two recent purchases, with sights set on Australia and the United States. COFCO has been expanding internationally to diversify its portfolio and compete with international brands. It purchased Château Viaud in Lalande de Pomerol for US$15m in February. Fei is in charge of umbrella brand The Great Wall, China’s most famous wine brand worth €1.4 billion, which sells 120m bottles a year.