Showing posts with label PRETOX. Show all posts
Showing posts with label PRETOX. Show all posts

Tuesday, 21 June 2011

Oliver Bolton, Alibi

Wine and the City heads to Lutyens on Fleet Street to chat to Oliver Bolton, the 27-year-old founder of Alibi, billed as the world's first Pretox drink – which includes Milk Thistle, Gingko and Sarsaparilla among other ingredients, about how he came up with the idea of a preparatory health drink, secured funding, and got the brand off the ground. Bolton also speaks of his desire to crack the US market.