Jay-Z and Beyonce toast Obama with Ace of Spades

In a move befitting for hip-hop royalty, dynamic duo Jay-Z and Beyonce hosted a $40,000-a-ticket fundraiser for Barack Obama last night featuring a 350-bottle Armand de Brignac Champagne tower, as reported on db.com. Designed by Jeffrey Beers, the bespoke tower, composed of 350 bottles of Armand de Brignac Brut Gold NV, took centre stage at the glitzy event at Jay-Z’s 40/40 Club in New York.

“Floor-to-ceiling gold bottles fill the entire space. It’s beautiful, breathtaking. It’s the first thing you see when you walk in,” a spokesperson for the club told The New York Post. According to The New York Times, Obama kicked off the intimate dinner for 100 guests by thanking Beyonce and Jay-Z for their friendship. He went on to say that he felt a sense of kinship with Jay-Z because, “we both have daughters and our wives are more popular than we are.”

Beyonce’s speech was short and sweet: “I can’t tell you how proud we are to host tonight’s event with President Obama. We believe in his vision,” she said as she introduced the US president. The White House, which meticulously controls Obama’s image, is not expected to release any photos from the dinner. Before the event, Obama made an appearance on the Late Show with David Letterman.

Jay-Z’s relationship with Armand de Brignac, produced by Champagne Cattier, stretches back to the Champagne’s launch in 2006, when bottles of it appeared in his music video for the single Show Me What You Got.

The fizz, a favourite of rappers such as Kanye West and Drake, is facing a false-advertising lawsuit from Krug and Dom Pérignon owners LVMH over claims that it is “rated the number one Champagne in the world,” which LVMH believes is “intentionally misleading consumers.”

Holly Valance made the face of Gallo Moscato

The world is going Moscato mad. Australian actress/singer Holly Valance has been made the face Gallo’s latest launch: Gallo Moscato. The 8.5% abv sweet and light bodied wine went on sale in the UK last week priced at £6.79. With the launch, Gallo is looking to build on the success of Moscato in the US, sales of which leapt by 73% last year thanks to name checks by the likes of Kanye West and Drake in their rap tracks, making it the country’s third biggest selling white variety. 

Asked by the brand what she eats to stay in shape, Valance, who is engageed to British-born billionaire property tycoon Nick Candy, said: "Gallo Moscato with a warm chicken salad or grilled turbot on a light truffle mash. It's the perfect drink for me; light, low calorie and refreshing." Channelling old Hollywood glamour, the campaign features Valance, 29, in a dressing room beside a “yellow” carpet wearing a yellow evening dress with a diamond strap.

Largest rosé Champagne in the world released

Armand de Brignac has released the worlds largest rosé Champagne onto the market. As reported on the drinks business, the 15l Nebuchadnezzar of Armand de Brignac Rosé, equivalent to twenty regular 75cl bottles, is housed in the brand’s signature metallic bottle finished with a pewter ace of spades. Only a limited number of bottles will be produced each year for the global market.

The Nebuchadnezzar made its debut at private members club Nikki Beach in St Tropez on 1 June. “This was the perfect time for us to release the Nebuchadnezzar as rosé is synonymous with summer,” said Philippe Bienvenu, commercial director of Armand de Brignac, adding, “Armand de Brignac Rosé is fresh and full-bodied with a rich bouquet of red fruits and aromas of strawberries and blackcurrant – perfect for enjoying in the sunshine.” 

Last year the company released the world’s largest Champagne bottle format onto the market – the 30l Midas, named after the mythological god that turned everything he touched to gold. Equivalent to 40 regular 75cl bottles, the Midas weighs a hefty 45kg. Earlier this year young financier Alex Hope splashed out £125,000 on a Midas of Armand de Brignac Brut Gold at a nightclub in Liverpool, racking up the most expensive bar bill in the world in the process.

Yvonne Lardner, Armand de Brignac’s director of PR has reported a large interest in Nebuchadnezzar’s of Brut Gold NV in emerging market Nigeria, which are being used for weddings and large family celebrations. Lardner also reports an interest in Ace of Spades Rosé from men: “We’ve found our Rosé to be really popular with men, the stigma towards the style seems to have gone,” she said. 

Ace of Spades recently appeared in Nigerian singer D’banj’s music video for the song Oliver Twist. D’banj is signed to rapper Kanye West’s record label. Last month Wine and the City reported that Nigeria was developing a third for wine, and particularly high end Champagne, with its wine industry expected to reach US $370m by 2015.

Hip-hop help sees Moscato sales soar in US

Sales of Moscato are soaring in the US as hip-hop artists continue to name-check the low alcohol sweet wine in their songs. As reported on thedrinksbusiness.com, US Moscato sales grew more than 80% for the 52 weeks ending November 12, according to Nielsen, helping the wine to break out of its after-dinner niche. "The last thing I can remember that shot out of the cork like that was Pinot Noir after the film Sideways," said Danny Brager, vice president of Nielsen's beverage and alcohol division. “But the pop-culture inspired growth in Pinot Noir has been eclipsed by the rise of Moscato,” Brager added.

A year-on-year comparison shows sales of Moscato in America topping $300 million for 2011, more than triple what they were for 2009. With an average price of less than $10 per bottle, the varietal now accounts for 3% of total table wine sales in the US, up from 1% in 2009.

Moscato’s recent sales success among urban drinkers has been boosted by plugs in R&B and hip-hop songs by the likes of Kanye West, Ne-Yo, Lil’ Kim and Ab-Soul. West was one of the first to elevate Moscato's profile, serving Saracco Moscato d'Asti at a party in 2005 and mentioning the wine in a remix of the song Make Her Feel Good.

"Moscato is coming on strong, especially in the urban market," said New York-based wine consultant Lisa Carley. "The rise of Moscato and sweet red wines seems to indicate that Americans are getting more comfortable with wine in general. Because of that, they are drinking what they like as opposed to what they ‘should’ drink," Carley added.

The rising popularity of Moscato from entry-level brands like Sutter Home, Gallo and Yellowtail is leading to increased plantings of Muscat in California, Chile, Argentina, France and Spain. "Moscato is a good gateway wine for people that don't typically drink wine. It's sweet and it's not intimidating," said Megan Metcalf, editor of US trade publication Wine & Spirits Daily, adding, “People who would have drunk White Zinfandel are now drinking Moscato.”