Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by
US reality TV star Bethenny Frankel, has added a Prosecco to its ever-expanding
line-up. As reported on db.com, the brand has launched the northern Italian
sparkler in a bid to capitalise on the growing thirst for the Prosecco in the
US and improve upon its 23% dip in sales over the first half of 2013.
The 11% abv fizz is a limited edition release aiming to offer
“guilt-free” enjoyment over Christmas and the New Year, with a 750ml bottle
carrying an RRP of US$19.99. Its makers describe the wine as: “delicate and
fruity with a hint of honey, a touch of sweetness and a fresh finish.”
In addition to Skinnygirl Prosecco, the brand
also launched three new lower alcohol single varietal wines this week:
Skinnygirl Chardonnay, Skinnygirl Pinot Grigio and Skinnygirl Cabernet
Sauvignon, all weighing in at 10% abv. In order to appeal to its health
conscious female audience, each of the wines claims to boast 100 calories per
5oz serving compared to an average of 123 calories found in non-diet wines.
The Chardonnay is described
as: “a
complex combination of white peach, French oak vanilla and orange blossom”,
while the Pinot Grigio offers “aromas of tropical fruit balanced with a hint of
natural grape sweetness.” The Cabernet Sauvignon meanwhile, has “aromas of dark
berries and warm chocolate, mature tannins and bright acidity.”
Joining Skinnygirl Moscato and the brand’s original trio of wines, the
new single varietal wines make the Skinnygirl range 20-strong, including the
likes of a Cherry Vodka and a premix Mojito. Skinnygirl is the brainchild of
entrepreneur Bethenny Frankel, who appeared in American reality TV show The
Real Housewives of New York City.
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