Wednesday, 12 June 2013

Wine 'handbags' hit UK shelves

Forget the latest Louboutins, the chicest accessory to be seen rocking this summer comes with a liquid centre – Swedish company Vernissage has started selling wines shaped to look like designer handbags in the UK due to unprecedented consumer demand. Keen to appeal to fashion savvy consumers, last year the company released the trio in the US and a number of European countries, but overlooked the UK.

But due to repeated requests from British consumers, the wines are now available to buy in the UK through The Exceptional Wine Company. Created by Stockholm-based graphic designer Sofia Blomberg, the “Bag-in-Bag” wines are made at the Nordic Sea Winery in Sweden run by Takis Soldatos.
Comprising a Chardonnay/Viognier blend, a Syrah/Cabernet Sauvignon blend, and a Syrah rosé, the range is made from grapes grown in the Languedoc. The wines are packaged in a handbag corresponding to their colour – white, black and pink, finished with a black cord handle and a pop-out spout at one end.
Developed by Blomberg to make the wine inside easy to carry, the 1.5-litre handbags, priced at £25.99 each, are designed to be enjoyed on-the-go. Literally thinking outside the box, Vernissage developed the female-friendly brand in a bid to sex up boxed wine’s unfashionable image. Wine and the City can't wait to get its paws on all three.

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