Tuesday, 13 October 2009

Absolut Ice Bar - too cool for school?


While I aim to mainly cover wine in this blog, there will be the odd detour into other areas of the food and drink spectrum. Last night my poison of choice was vodka, as I headed down to the re-launch of the Absolut Ice Bar on Heddon Street.

'Ice designers' from the famous Ice Hotel in Sweden have worked wonders with their picks to create a new underwater theme, so you get to knock back shots to a backdrop of star fish and octupi.

Before entering the bar, kept at a frosty five degrees below zero, a shiny blue hooded cape is flung over your head, accessorized with a pair of gloves on a string. As it's essentially like hanging out in a freezer, visits are trimmed down to 45 minute slots. This is the perfect amount of time to take in the ice sculptures, prop yourself up against the ice bar and down a couple of vodka shots served in ice glasses.

I opted for the 'sea cow' - a luminous yellow Absolut raspberry shot. Smooth and sweet, it was delicious. I went for a second but had to drink it against the clock - literally. A digital clock on the wall counts down the amount of time you have left in Eskimos paradise. By the time it ran down to zero my fingers were numb, teeth were chattering and I was dying to be back in the warm. Stepping out onto Heddon Street, the night air felt toasty in comparison. I don't think I'll ever go back, but it's one of those places all Londoners have to try once.

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